Category: Business

In order for your business to be successful online, you have to have an SEO strategy. It is very important that your website and your marketing materials are targeted so that you can bring visitors to your site who will actually make a purchase. It helps to work with an SEO company, but even then, you have to know a little something about SEO yourself. It helps to start by understanding some of the key characteristics of SEO.

There is this gross misconception today that SEO is dead. The SEO landscape is rapidly changing but it is now more alive than ever. The SEO strategies you used in 2013 are not as effective today as they were back then. If your online presence is the driving force behind your sales and profits, it is imperative that you evolve with the times or get left out in the cold. Search engine giants like Google are hard at work making sure that websites with shady backlinks, shabby content and awful design never rise in their ranks. Forking over money for the services of the best SEO company is no longer a luxury but a necessity. Below are some of the strategies that your SEO agency should employ if you really want to see your site ranking well.

The Three Pillar Structure

No matter what strategy your team decides to employ, they have to make sure that links, quality content and social media are at the very center of it. It has become clearer than ever that these 3 elements are fully interconnected today if you are to achieve successful SEO. The content you produce must be extremely focused at your audience if you are to elicit a positive action. The social media creates a relationship with your audience proving to the search engines that people value what you have to offer. Getting links that are coming from other highly ranked sites shows that you can be trusted.

Mobile Optimization

Now that there are Hummingbird updates from Google, if your strategy does not include mobile optimization, then your chances of ranking well are slim to none. The site will need to have a responsive design and the content on it must also be targeted at mobile users. Even without considering the search engines, from a business point of view, it is for your own benefit to be reachable via mobile devices. Two in every three Americans has a smartphone while one of these three has a tablet as well. The responsive design means that your site looks good on a majority of the different types of smartphones and tablets. Optimizing your content on the other hand means that you adjust it to the types of behaviors your specific audience has on their mobile device.

Brand Building Over Link Building

A lot of entrepreneurs focus so much attention on building links back to their site and forget about their brand. If your links are leading back to an unknown source, they are not too effective at improving your rank. Today, thanks to Google Authorship, if content is known to be coming from an author who keeps putting out good content, their brand gets better results on search engines. This means that before you begin back-linking, it is important to get your branding strategy in place first. This way each and every link will have a more powerful effect than 100 lukewarm links.

These are just basic tips. You should look online for more detailed SEO concepts that are up to date for better understanding. When properly implemented, the above SEO strategies are sure to get your site ranking well in time.

Intellectual property may be the most valuable part of a business. In many cases this value goes unprotected and is lost. There are three basic types of intellectual property. Each can be protected in one or more ways. The first type of intellectual property is an invention. An invention is a new and unique product, or a new and unique method of solving a problem.

There are two ways to protect an invention. The technical knowledge can be protected with patent rights, or kept secret as a trade secret. Sometimes businesses are not aware of inventions within their own company. This results in loss of market share and lost revenue opportunities for licensing.

Intellectual Property (IP) Vs. Intellectual Property Rights:

In many cases “Intellectual Property” or “IP” is confused with “Intellectual Property Rights”. This can be a problem for business owners because it clouds business deals and makes it harder to determine where the value is. Fortunately, there are patenting agencies like Invent Help that could help.

Money may change hands without the value of the IP changing hands. IP is the valuable property in a business, and Intellectual Property Rights are the legal mechanisms that protect the IP. An analogy can be drawn to real property, for example a home. Possession of the physical structure and the land are the value of the home. A deed is used as a legal mechanism to protect the home and the ability to posses the home.

When a home is sold, the property rights are transferred through a deed. The value to the buyer, however, is in the possession of the home. In the same way, when IP is transferred by assignment (sale) or licensing, the value is in the technical know-how for inventions, in the goodwill for a brand, and in the content for writings and works of art. The “Intellectual Property” or IP is in inventions, goodwill, and content; and Intellectual Property Rights are in patent rights, trade secret rights, trademark rights and copyright rights.

Contact InventHelp, registered patent firm, to protect and sell your valuable intellectual property.

Sheet metal is a flexible and very thin metal product. Its use is limited only by our imagination. Sheet metal is found on agricultural equipment such as belly dumps and loading bodies. It is used extensively in the manufacturing sector for items such a belt and chain guards, protective covers and conveyer parts. Fabrication of sheet metal products is achieved in a number of ways including laser cutting, press brake forming, punching, welding and shearing.

The deciding factor on which technique to use is the application for which the sheet metal is to be employed. Often a project will consist of laser cutting a piece which will then be press brake formed and then welded.

As limitless as the uses of fabrication sheet metal are there are also innumerable methods of fabrication required to support those various uses. Whatever the method used to create the finished piece it will have to stand up to rigorous durability and accuracy quality checks before being sent on to the installation team.

If you keep sheet metal fabrication in mind as you look around you will begin to realize that sheet metal fabrication is integral to many parts of the world around us, from home construction to transportation, recreation, and other manufacturing facilities.

When you are in need of quality sheet metal fabricators consider Arktek Industries company. They are experts in all types of welding, from metal fabrication, steel fabrication, to plasma CNC cutter services, they are well known in the industry and will provide exceptional work at reasonable prices.

In short, plotter was an old term coined for those printers which utilized special plotter pens to plot color onto paper. They were quite popular/mainstream with SME’s in the 1980s, being the first printer which could print in color, although according to Wikipedia they were around long before this.

The plotter pens themselves used to physically move around on the paper, drawing continuous lines, point to point. They were predominently used by the building related industries in Dubai for architectural plans/engineering drawings etc but there were small plotters available for office use as well (the build size of these were approximately the size of a normal HP Deskjet today). Plotting however was laboriously slow compared to printing expectations today – typically you’d have to wait 5 minutes or so for a small A4 plot.

The term “plotter” stuck because the pens were essentially plotting across the paper to make the print. However, the word “plotter” is no longer used by HP today as their machines no longer print in the same way that they used to (due to a change in technology and printer design). For example, rather than pens drawing across the page, the current Designjets essentially release droplets of ink onto the page instead.

As anything, these Designjets or plotters tend to brake from time to time. But fortunately when the problems occur you can rely on numerous plotter repair services and plotter maintenance in Dubai.

HP now prefer to go by the name of “Designjets” and “large format” printers – but they also get called “wide format” printers within the printing industry too. Essentially when people talk about plotters they’re not talking about the small Laserjets found in most offices, but just those printers which print the larger A3/A2/A1/A0 size prints and – in short – anything with “HP Designjet” in front of the name (if you’re analysing HP products).

The invention could change the way people do things and impact the world. Getting a patent for your invention will protect your idea. Some people choose to hire a patent lawyer in order to help them through the process of getting a patent for their invention, because the process can be complicated.

Although complicated if you choose to pursue a patent on your own, here are a few basics and how to patent your invention to get you started.The first thing you need to do is determine whether your invention is marketable. Assuming that it is, you’ll want to complete a patent search to make sure that a patent does not already exist.. You can complete a search on the website for the U.S. Patent and Trademark Office. Then you should determine if the invention is patent-worthy.

There are several different types of patents and its important to know which one to file. Utility patents are for machines or mechanical processes. Design patents cover a new design for a manufactured item. Finally a plant patent may be granted for a person who invents, discovers or reproduces a new variety of plant. You will need to record specific information about your idea for the patent examiner. This is where a patent lawyer or a patent agency, such as Invent Help might be a big help for you can process the paperwork yourself. Write down a thorough description of your invention, with drawings if applicable.

It is also imperative that you have evidence of the earliest date you conceived of this invention, if someone else submits for a patent at the same time, this proof would be the deciding factor on who gets the patent. Once your application is filed, it will be assigned and directed to a patent examiner for analysis. This process typically takes a year or more from the filing date. The examiner will do an independent search for existing patents.

If they find something they consider is similar to your invention; they may reject the patent application. If you have a patent attorney they can issue a reply to have the case considered again, or you can do so on your own. Multiple rejections are not unusual and at some point you can schedule an in-person interview to discuss the patent application.

This is an overview of the things that you need to plan for to successfully get a patent for your invention. This should help you determine if you need help from professional company such as InventHelp or want to go it alone. With some diligence and hard work, that patent for your invention will be rightfully yours in as little time as possible.

We think it’s important that the brand is controlled, developed and designed by the owner (or with the owners input) so that the brand is a true representation of the business and its products and services. However, you have to also consider the consumers’ view of the brand, which is really your end users perception, or their idea of what the brand actually means to them.

For example, if we say “Coca-Cola” you immediately have a picture of the Coca-Cola brand, how they have marketed that brand (perhaps a product label) and/or their logo. This is what we mean by the consumers view or image of the brand.

Each brand, like a person, already has a personality or will develop a personality. Brand identity is like the visual DNA of the product or service in the brain of the person who is connected to it or on the receiving end of the brand. With this kind of connection power, it is extremely important that the brand identity be kept consistent. That whoever distributes the brand should adhere to the guidelines so that the brand has consistency whether it is used on letter head, a business card or on the side of a bus.

A Quick Tip

If you haven’t recently asked for client feedback on your existing brand and its identity, now is the time! Getting honest feedback from real clients is worth its weight in gold. In our experience a great brand identity also communicates a lot of trust. Trust creates more conversions than any other tactic.

Branding company can help you develop your corporate identity online and market to the right audience.

Services that includes:

• Brand Audits
• Brand Strategy
• Brand Collateral Refinements
• Brand Development
• Logo Development
• Logo Refinements
• Logo Creation and Delivery
• Brand Marketing
• Brand Reputation Management

What it means:

Corporate Branding

Your brand is considered your overall corporate image.

Brand Identity

Your brand is who you are; the visual aspects of your brand are considered the identity part of your brand.

Logo

The simple form of your brand identity, display visually as a mark or icon.

The Nutshell:

Incredibility strong brand identity is key to the success of your business.